Innovation is changing our daily lives and reshaping the business landscape. As a result, learning how to foster innovation has become crucial to companies, industries, and even countries. Many companies regard innovation as the engine that keeps their business growing, but feel that it is difficult to innovate when having to rely only on internal resources. In this case, it is common if your usual way of innovation development does not work. To innovate, businesses need to pursue innovative methods. To this end, we propose innovation outsourcing, which leverages both academic and industrial R&D resources worldwide.

The Center of Technology and Business Innovation (COTBI) is an affiliation of Zhejiang University, a top university in China, and Insigma Hengtian Software Ltd. Hengtian is also closely affiliated with the University’s Colleges of Computer Science and Software Engineering. COTBI provides our partners access to the University’s vast research and development capabilities. Our mission is to develop ideas and solutions to help business and technology executives address the challenges of leading increasingly dynamic, global, and information-intensive organizations. This research is directed by the active participation of our client sponsors who hail from the financial services, healthcare and technology industries, along with the management executives of Hengtian and researchers from Zhejiang University.

In the past decade, we have helped leading U.S. companies such as State Street to make significant changes to their business and systems. To hear more about the unique way we approach innovation, feel free to contact us on the COTBI website:

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About Insigma Hengtian Software Ltd.

Hengtian is a technology services company in Hangzhou, China, created in 2004 as an alliance among State Street Corporation, Insigma Technology (a Global Outsourcing 100 Company) and Zhejiang University. We provide offshore and onshore technology development, research and consulting services.Hengtian has been certified for compliance with ISO270001 and CMMI level 5.

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